Virgil Abloh’s followers arrived at the Coach flagship in SoHo early this morning to build a chapel for the veteran designer. Perched atop the building, two cardboard cutouts depicted Virgil waving to fans. Printed on the front page of the a newspaper were the words “Virgil’s Day.”
We posted a video of the event below:
Social media has been abuzz ever since news broke yesterday that the rapper Kanye West is teaming up with Virgil on a collection. Many immediately started demanding information on who will be in the line-up. Kanye was listed as creative director of a luxury brand, but many assumed it would be Off-White, the label known for its clean, minimalist aesthetic.
“Any estimates on who will be in it?” asked one follower. “Straight off-white fabric,” replied the designer. “We [definitely] plan on having all white models.”
Many felt like Abloh’s day would be incomplete without a concert. Will we see Kanye, Virgil, or Abloh himself performing in front of a large building covered in signs declaring his arrival in New York?