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Lululemon Athletica has sued fitness machine maker Peloton over allegations that the company’s moving-weight treadmill looks too much like its own trademarked yoga apparel.
The legal action, filed on Friday in Delaware state court, seeks an order barring Peloton from selling any products bearing the Lululemon brand’s trademarked “banded lacing” and “high-pressure” features or sampling its designs.
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Lululemon also seeks unspecified damages and an order declaring Peloton’s move-weight treadmill a “banded lacing” model, meaning that it relies on a single hose hook to lock onto its treadmills, such that it would have difficulty displaying the product’s lacing system.
A spokeswoman for Lululemon Athletic, the Vancouver-based company’s brand, said the “banded lacing” feature and high-pressure high-friction feature are meant to mimic similar features on its laces and yoga pants.
According to the complaint, Lululemon hopes to “settle this issue amicably”, without “promoting a culture of legal disputes and fighting over our intellectual property”.
Peloton, which has more than 200 stationary bikes worldwide, did not immediately respond to requests for comment.
The case is Lululemon Athletica v Peloton, Delaware state court, No. 60093/2018.