Gucci family fires back at ‘parasites’ label in wake of new documentary

In a note to Gucci’s U.S. headquarters, photographed by the fashion magazine Vogue, Luca Gucci, Rodolfo Paglialunga and their parents refute what they claim is a characterization of their father and brothers as “parasites” in the new film “House of Gucci,” which tells the story of the founding of the fashion house, founded by their late grandfather, Guccio Gucci, in 1921.

The documentary shows a hidden dimension of the Gucci family story, as well as giving us insight into Gucci’s sons from another woman, portrayed in a cameo as “a fairy-tale princess who seduces [Guccio’s brother Pier Paolo Gucci] and then humiliates his wife, Greta.”

The note, presented to Luca Gucci at his creative director post at Gucci, reads:

“After reading an article written for a Parisian publication in December 2011, we became very alarmed that our strong and noble family members were being portrayed in a sensational and self-serving manner. We are worried that this harm will be done to the reputations and future of a generation who have devoted their life to realizing the rights of our family. “We have spent our entire careers contributing for Italian and international values and the Gucci family tradition. We have been a resource for our father’s heritage and legacy of working hard and inventing new ideas. This is why we are asking you to let us establish to the world that our family and others who have supported the company are noble and love Italian values.”

The document also asks for interviews with Gucci’s grandson Alessandro, and his wife Erica.

The film by filmmaker Riccardo Tozzi premiered at the 2018 Sundance Film Festival.

More of our New York Times article about the documentary.


The identity of a transgender model who claims Gucci used her as ‘nudity and sex’ motivates campaign to clear name

Gucci apologizes for showing ‘unacceptable’ dress in commercial

Alessandro Michele releases new Gucci ad featuring models with disabilities

Leave a Comment